this June and drew upon a self-evident fact: Regardless of whether we're talking marketing or dating, we are living in the age of big data.
Marketers have it, companies like Tinder and OKCupid collect it, too--so then why not put all this information to good use and derive some actionable tips on it?
Let’s get the ball rolling with SMM – the seemingly easy, but still elusive Social Media Marketing.
After all, that’s the topic of one of the most frequently asked questions we get from our clients. Seriously though, asses the time you can allocate for managing all the available accounts, and get cracking from the top of the line.
Source: SEMPOThe discontinuance of a marketed product.Similarly, in online dating, it turns out that playing against traditional gender stereotypes is more likely to get you a date. Don't get too personal too soon Most online dating sites these days don't encourage meeting someone you met online in person right off the bat.Similarly, for safety and privacy concerns, it's not a good idea to list your personal email, IM handles, or phone number on a dating platform either.Oh, and that’s the format we’d like to use for these posts – giving answers to real questions from real people. Obviously, the priority should go to what’s more popular in your country/area, or the location your dating site is targeting.While Facebook seems to be the easy answer, remember that Twitter is number one in Japan, while VK tops all in Russia, like QZone in China.Good marketing is about finding just the right person, connecting with them, and developing a real relationship.If you think that sounds like a bit more touchy-feely definition of marketing than you’ve heard, you’re right…It is also called product deletion or product elimination.Abandonment may occur at any time from shortly after launch (a new product failure) to many years later.In a "50/50 A/B split test," you're flipping a coin to decide which version of a page to show.A classic example would be comparing conversions resulting from serving either version (A) or (B), where the versions display different headlines.in fact, good marketing is a lot like online dating.If you’re stuck thinking about marketing as pushy and annoying, or cold and detached, try to think of it like online dating instead with these 6 tips.In fact, one of the more safety-minded dating sites out there, Arrangement Finders, will actually turn down your profile if it contains personal contact info.