Because there are multiple, tough-to-control factors that can influence the dependability of a question, validating a survey is neither a quick nor easy task.
How to Do It Collingridge outlines a six-step validation method he has successfully used over the years.
Step 1: Establish Face Validity This two-step process involves having your survey reviewed by two different parties.
The first is a group familiar with your topic who can evaluate if your questions successfully capture your topic.
One of the proposed survey strategies you may have run across is the suggestion to validate the questions in your survey.
While many organizations may urge you to “add validation” as a quick survey tip, that’s about as far as their suggestion often goes.
They get business cards, make Facebook pages, start Tweeting constantly, file for an LLC, open bank accounts…
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Questionnaires help gather information on knowledge, attitudes, opinions, behaviors, facts, and other information.Aren’t questionnaires one of the most common methods of data collection in the social sciences? After graduating I was determined to find out how to validate surveys, so I checked out some books from my school’s library and purchased others from Amazon.The books contained useful information on how to create questions and what response scales to use, but they lacked start to finish instructions on how to validate.So I took little pieces here and there from articles, books, and webpages and compiled them into own comprehensive approach to validating questionnaires.I have used this approach to publish questionnaire-based articles.” The response was usually a polite, “I can’t, but have you tried talking to doctor so and so, he might be able to help.” Doctor so and so couldn’t help either. Dave Collingridge is a senior research statistician for a large healthcare organization located in Utah, USA.He has published several quantitative and qualitative research articles in healthcare, psychology, and statistics.I see a painfully large amount of people waste their lives on stupid business ideas. A friend gets giddy over some new venture he thought up after reading the daily newspaper for the first time in years.He runs around telling EVERYBODY how GREAT their lives will be after their product has hit the market. They spend THOUSANDS of dollars and YEARS of their lives trying to fool themselves into believing they’re entrepreneurs.In a review of 748 research studies conducted in agricultural and Extension education, Radhakrishna, Leite, and Baggett (2003) found that 64% used questionnaires.They also found that a third of the studies reviewed did not report procedures for establishing validity (31%) or reliability (33%).(Note – Unbounce now requires a credit card for their 30 day trial, so you will have to remember to cancel after your done testing) If you don’t like Unbounce, you can also use Google Analytics Content Testing for free, but you will need to host your own landing pages/site.I highly suggest Unbounce for these types of tests.Now a senior research statistician at a major healthcare organization, Collingridge has since researched and compiled his own method for validating survey questions, a strategy he shared in a Sage Publications article posted on Method Space.